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BRANDING & LOGO

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an indelible impression that allows consumers to engage with a company on a more personal, emotional level. What's more, strong branding elevates awareness of both the company and the products or services it offers. ~ By Chron Contributor 

Has anyone ever asked you for a Kleenex?  What about a QTip?  Better yet, do you crave a Coke? We all know what they are because of branding.  Think about it, Klennex is just a brand of tissue and QTip is just a brand of cotton swab.  A Coke is just a soda that a number of companies have copied and have used different off brand names, but we still know what a Coke is. 

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Think back on some of the most popular commercials with jingles, slogans, mascots and taglines we hear and see on a daily basis.  From the very first moment we hear or see them we just can't get it out of our heads.  By doing so, it controls or dare I say, it manipulates what, where and how we purchase. 

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Examples of Branding

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  • State Farm Insurance - "Like A Good Neighbor......"

  • Capital One - "What's In Your Wallet"

  • KFC - "We Do Chicken Right"

  • Nike - "Just Do It"

  • Burger King - "Have It Your Way"

  • Aflac - Duck mascot and voice

  • Energizer - Toy bunny with drum mascot

  • Geico - Gecko mascot with the British accent. 

 

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There are a number of ways to develop and build your brand.  You can start a blog, build your presence on social media, grow your network by local networking events, conferences & trade shows.  Don't forget Digital Marketing and Print Products.

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Smart Start is here to help you get started. 

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